Coaching content teams to scale, minus the mayhem.

I help build and train lean content teams. Think: flowing workflows, standards that stick, and a lot less guessing.

Most of my experience is in iGaming and high‑volume publishing, where quantity and quality have to match. I’ve grown and restructured teams fast, trained leads, and put simple systems in place that make good work repeatable. If you’re hiring or need a consultant who brings structure, sharp feedback, and a sense of humour to the process, let’s chat.

I've been in love with storytelling since I was a kid scribbling poetry in a tiny hamlet outside Johannesburg, and that love is what eventually led me into content, then into leading the teams who make it. These days home is Riebeek West, my toolkit includes AI as often as it does a red pen, and I'm just as happy running a team as I am solo on a project.

How I Scale Teams (Without Losing Quality)

Conflict Resolution & Performance Management

Resolved team conflict and ran fair, consistent performance reviews, without losing trust or people.

Scaling Game Review Output

Rebuilt the content pipeline to cut bottlenecks and improve ownership across teams.

Editorial Governance & Standards

Developed, introduced & governed editorial standards across teams with training, reporting, and alignment.

Scaling Global Content Operations

Scaled a distributed editorial team and launched content across 3 markets in 2 months.

The rest of the story

Case studies show the outcomes. Here's the process behind them, plus the honest, personal side of building a career in content: tools, AI, iGaming, leadership, and the bits nobody puts in a portfolio.