Scaling Global Content Operations
01 — Details
The business needed to scale content production rapidly to support simultaneous international expansions, but lacked the centralized team structure to do so.
Solution: Build, onboard, and manage a highly functional, distributed content team capable of launching and sustaining localized content across six distinct global markets.
02 — Process
Scaled the global editorial team from 4 foundational members to 27 specialized writers and editors across Serbia, India, and Brazil.
Designed and executed localized onboarding and specialized training programs covering advanced aspects of writing for the web.
Coordinated content delivery timelines across internal teams, external freelancers, and localized agencies.
Team Planning, Recruitment, and Outcomes
Onboarding and training materials were developed in between recruitment, and based on findings during editing and QA.
Training Materials Snapshot
3
Markets launched in 2 months
+25
Writers hired in 6 months
+300%
Content production scaled in 6 months