01 — Introduction

Editorial ops leader with 10+ years experience in iGaming and digital publishing. I build and scale content teams, tighten workflows, and keep quality high when output ramps up. I grew a team from 4 to 27 and scaled production 300%, while cutting turnaround by 5 days with clearer QA and feedback loops. Comfortable owning the full content lifecycle: hiring, training, production planning, and quality assurance across affiliate, editorial, and publishing.

Head of Content

SiGMA Play

2024 — 2026

My responsibilities:

• Grew the content team from 4 to 27 writers and editors across Serbia, India and Brazil, scaling production 300% in 6 months through new planning and workflow systems.

• Managed content planning, production, and quality assurance of localised content for 6 markets (US, Canada, UK, Italy, Brazil, India) within tight timeframes.

• Designed an AI-assisted pre-writing workflow and rotation model that increased game review output from 21 to 56 a week in 8 weeks, with judgment, voice and final edit kept human.

• Developed editorial standards, checklists and training for leads and writers, cutting rewrites by 30% and turnaround by 50%.

• Introduced a weekly production-health report (planned vs shipped, blockers, next steps) for management, reducing status requests by 40%.

• Ran team performance reviews, mediated team conflicts and one PIP, with documented, consistent frameworks.

• Aligned News, Social, SEO, Web, Design, Sales and C-suite stakeholders so content shipped on schedule.

Content Manager

SiGMA Play

2023 — 2024

My responsibilities:

• Planned weekly tasks for the content team and reported on production weekly, flagging risks and solutions to maintain a steady publishing pace

• Sourced, tested, and onboarded new writers and freelancers, and managed invoicing for the freelance pool

• Interviewed and tested prospective candidates as the team scaled

• Trained and guided in-house writers and content managers on editorial standards

Content Team Lead

Brand Legends (Internet Vikings)

2021 — 2023

My responsibilities:

• Built a freelance content network from scratch, owning recruitment through onboarding to support scaled production

• Set quality standards across all content projects and owned final QA on every completed piece

• Reported to the Head of Department on project pipeline, priorities, and team leave, and prepared freelancer payment reports with finance

• Created Brand Protection content templates and QA support materials, and wrote the department's monthly newsletter

Content Coordinator/QA

Internet Vikings

2019 — 2021

My responsibilities:

• Managed the end-to-end order pipeline in CPM — intake, processing, and assignment allocation — for all incoming content orders

• Flagged and resolved content and SEO risk issues, including post-publish date conflicts, before they affected search performance

• QA'd all content delivered by agencies and freelancers against company standards

Content QA

Symmetric Moon

2019

My responsibilities:

• Checked, proofread, and edited content for client sites received from freelance writers

• Liaised with writers and management to ensure corrections met company quality standards

Content Consultant

Freelance/Symmetric Moon

2016 — 2019

My responsibilities:

• Managed multiple retainer clients for delivery of marketing materials spanning social and web content.

• Writing of long and short form content and copy for the web.

• Writing SEO-driven content for iGaming projects.

Copywriter

Magnetic Creative (Jam Factory)

2013 — 2016

My responsibilities:

• Edited, proofread, and translated (English–Afrikaans) client presentations, corporate profiles, brochures, newsletters, and web copy

• Planned and monitored AdWords campaigns, metadata, and keyword targeting, and managed client social media strategy