Simple structure guide to keep content user- and crawler-friendly.

Structuring 101: The Anatomy of Content

Internal linking guidance used to improve SEO consistency.

The Fundamentals of Internal Linking

Team growth based on business goals mapped out in 2024, executed 2025. Estimates based on planning reached within timeframes.

Client ask: Create awareness campaigns for a possible second branch to open up.

Copy and design for print flyer to announce the additional dental services offered by the client.

Copy and design created for informational flyer (brand profile) for promotional purposes across several platforms.

After running 2 successful ads, the client wanted to run another campaign to drive signups & loyalty.

Checklist to minimize fatal errors such as incorrect links, grammar, facts.

Print feature article on content marketing fundamentals and local examples.

Partnering with a talented illustrator to work on multiple projects and campaigns.

Lifestyle piece covering local literacy to increase awareness.

Writer training resource used during scaling and onboarding.

PDF training deck used to onboard and upskill writers across markets and formats.

Tips on streamlining game review editing process for faster publication.

Rebuilt the content pipeline to cut bottlenecks and improve ownership across teams.

Long-form online feature article covering the restoration of a Jaguar E-type.

Developed, introduced & governed editorial standards across teams with training, reporting, and alignment.

Simple guidelines for editors and team leads on the process and providing feedback.

Scaled a distributed editorial team and launched content across 5 markets in 6 months.