Simple structure guide to keep content user- and crawler-friendly.

Structuring 101: The Anatomy of Content

Internal linking guidance used to improve SEO consistency.

The Fundamentals of Internal Linking

Team growth based on business goals mapped out in 2024, executed 2025. Estimates based on planning reached within timeframes.

Team Structuring + Outcomes

Client ask: Create awareness campaigns for a possible second branch to open up.

DDM2 Campaign Concepts

Copy and design for print flyer to announce the additional dental services offered by the client.

New Service: Flyer

Copy and design created for informational flyer (brand profile) for promotional purposes across several platforms.

Brand Profile

After running 2 successful ads, the client wanted to run another campaign to drive signups & loyalty.

Valentine's Day Campaign Concepts

Checklist to minimize fatal errors such as incorrect links, grammar, facts.

Editing Checklist

Print feature article on content marketing fundamentals and local examples.

Print: “Content Marketing: The Big Comeback”

Resolved team conflict and ran fair, consistent performance reviews, without losing trust or people.

Conflict Resolution & Performance Management

Partnering with a talented illustrator to work on multiple projects and campaigns.

Brand Management & Social Campaigns

Lifestyle piece covering local literacy to increase awareness.

Newspaper: “Literacy Programme in Knysna's good books”

Writer training resource used during scaling and onboarding.

Slots 101:How to Write Game Reviews

PDF training deck used to onboard and upskill writers across markets and formats.

How to Maximize Content Value

Tips on streamlining game review editing process for faster publication.

Game Reviews Editing Process

Portfolio

Long-form online feature article covering the restoration of a Jaguar E-type.

Article for the Web: “An E-Type Named Desire”

About

Rebuilt the content pipeline to cut bottlenecks and improve ownership across teams.

Scaling Game Review Output

Simple guidelines for editors and team leads on the process and providing feedback.

Editing Guidelines

Blog

Developed, introduced & governed editorial standards across teams with training, reporting, and alignment.

Editorial Governance & Standards

Scaled a distributed editorial team and launched content across 3 markets in 2 months.

Scaling Global Content Operations

Contact

We switched project management tools three times chasing visibility. Here's what actually fixed it, and it wasn't the tool.

Why the tool never was the problem

I've mediated conflict between friends, egos, and once, a misunderstanding. Staying neutral was key.

Three conflicts, one lesson

I used to write 8,000 words a day, for a cent a word. Here's what that year taught me about integrity and work.

8,000 words a day, zero shortcuts

Someone recently asked why my degree took six years instead of three. Here's the honest, unhurried answer.

It took me six years, and I'm proud of every second

112 pages, six weeks, two writers. This is how a team of four grew into 27, one broken thing at a time.

From 4 to 27: what actually broke first 

Three to five CVs a day. One interview each. Here's the actual math behind hiring a team of 27

What building a team of 27 looked like in practice

My sister and brother-in-law laughed when they heard what I do for a living. They're not the only ones who don't get it.

What outsiders don't get about content in iGaming

On one project, SEO, compliance, and management pulled production in different directions. Here's what happened when nobody agreed on which one would bend.

Balancing SEO, compliance and everything in between

Here's a closer look at how I've built and managed freelance networks starting with nothing but a couple of platforms and a sheet.

How I built a freelancer network

AI didn't replace my QA process. It ran alongside it, and cut the time in half.

How AI changed my approach to QA

Turns out it was not the tool I hated. It was how I was introduced to it. Here's how loathing turned to acceptance and integration.

Generated content gives me the heebie jeebies: my take on the AI conundrum

left

Profile photo of Anje Lombaard sitting in front of natural green backdrop of leaves

Multi-directional signpost showing distances to cities worldwide, at Knysna Waterfront, South Africa.

center

Victoria Falls seen through tree branches, water cascading powerfully into the gorge below.

Waves breaking against a rocky coastline at Robberg Nature Reserve, with a trail marker post in the foreground.

Warm early morning light and clouds over Limassol, Cyprus.

Early hike in Citrusdal with mountain ranges and a clear pathway visible.

View down into the Agrasen ki Baoli stepwell in Delhi, showing multiple levels of stone archways.

Looking down from a cliff at Robberg Nature Reserve, seals gathered in the shallow water below.

A wide mountain valley in the Cederberg, with a single road winding through between converging peaks.

A river winding through the Kruger bushveld at sunset, with an elephant visible in the distance.

A wooden trail signpost in Diepwalle Forest showing distances to two different huts, 100 metres and 16.5 kilometres.

Trail set in Citrusdal, with rocks and fynbos creating texture to the landscape.

Say hi!

GIVE ME A BUZZ OR DROP ME A MESSAGE, AND I WILL GET IN TOUCH, SOONEST. I TYPICALLY RESPOND WITHIN ONE BUSINESS DAY.

anpatat@gmail.com