Brand Management & Social Campaigns
01 — Details
Doggie Day Mother needed clearer direction for digital marketing: consistent messaging, stronger brand awareness, and campaigns that could be executed without guesswork. I supported the full brand and marketing pipeline, from campaign planning to copy and print collateral, so the business could show up consistently across channels.
02 — Process
Partnered with a graphic designer/illustrator to turn briefs into campaign-ready deliverables. We worked collaboratively to develop campaign concepts, messaging, and print collateral, then refined assets through a fast feedback loop to reach approval in as few rounds as possible.
Campaigns and Ongoing Social Posts
Ongoing Announcements
Bi-weekly posts for parlour services. Copy developed and collaborated with designer on images and copy.
Christmas Campaign
Campaign to drive brand awareness, engage the community, and encourage brand loyalty.
Ongoing Announcements
Regular posts for additional daycare services. Copy developed and collaborated with designer on images and copy.
Spring Campaign
Campaign to drive brand awareness, increase visibility, and encourage existing and potential customers to engage.
3
Years of dedicated collaboration with consistent client satisfaction
6
Campaigns conceptualized, developed & presented
75%
Approved on the first pass (most others by round 2–3)